Our mermaid logo is very important to us. We painstakingly ran through iteration after iteration in order to get the perfect symbol to express who we are and how we felt about being a part of the community of Asbury Park.
She is flanked by both Juniper berries and Rye stalks. These are key components of our spirits. The medallion behind her is the same medallion that surrounds The Carousel, one of Asbury Park’s most iconic buildings. In her hair and on her crown you will find both tentacles and a seashell. Both give homage to our location blocks from the ocean. Finally, and arguably most importantly, her eyes are closed. This was done intentionally. Asbury Park is known for being one of the most accepting, collaborative, cooperative and proud communities in the country. We chose to close her eyes to show how much we respect and embrace those feelings. She is non-judgmental and welcoming of all.
We are very privileged to be part of such an amazing place.